Building a strong club or an association is like building a strong business. You need to focus on the fundamentals. Successful clubs and associations have a clear mission statement. Clubs should know what they want to be when they grow up!
However, we see that some clubs do not perform well. I believe that following two issues play a major role in slowing down the spinning wheel.
- Lack of objective and direction.
- Members often lose interest in activities, and clubs go down in their list of priorities.
To run an effective club requires setting clear objectives. This ensures that all events/discussions are in a particular direction, and add value to the club and its members.
A good club also focuses on providing great services to its members. The club should set bench-marked service standards that can serve as KPIs to measure its services and achieve better results. I have often seen that effective clubs do a survey whenever they need to include an event or organize an activity.
Time management is also needed for effective club management. At a Business School, with countless priorities, it is important to delegate work. The executive committee should also support its vision with a sound annual plan. A well-planned club calendar goes a long way. It comes down to the fact that clubs should have well trained Board Members who know their work.
Informal evaluations of club proceedings and executive committee should be conducted periodically to course correct when required.
Clubs often go down a student’s priority list because they do not feel engaged. It helps to see a club as a product, its value should be promoted well and there should be sync between clubs’ services and members’ demands. A social media presence is a great way to meet the communication needs of all involved.
I am a member of Schulich Supply Chain and Operations Cub and Toastmasters. Fortunately, they are doing well because both these clubs have passionate members keen to gain from all the mutually agreed upon activities. We learn new things all the time and make new and lasting friendships. Clubs also give me an opportunity to strengthen our communities and the environment.